>The PETA Commercial Ad Execs Don’t Want You To See On Game Day

When People for the Ethical Treatment of Animals (PETA) submitted an uber-steamy commercial about going vegan to air during the Super Bowl, ad executives—-after cooling off—-deemed it too explicit for television, according to Fortune.


The ad entitled “Last Longer”, shows two side-by-side sex scenes. One, of a woman having sex with a meat-eater; the second, of a different woman having sex with her vegan lover. While one woman is left unsatisfied by her carnivorous man after just a few seconds, the second couple lasts through the entire length of the commercial. Watch for yourself:

On PETA’s website, the organization claims that meat-eaters are feeling the effects of a “deflategate” in the bedroom with more than half of men between the ages of 40 and 70 having to “throw the game” because of the difficulty they have getting revved up due to cholesterol slowing down the flow of blood to the male organ.


This idea of opting to go vegan coincides with a recent study published in The American Journal of Clinical Nutrition that suggests men who exercise regularly and consume a diet rich in flavonoids (berries, citrus, red wine) may reduce their risk of developing erectile dysfunction by over 20%.


In a statement to Fortune, PETA says “Super Bowl 50 audiences will be missing out on comedy, sex appeal, and the lifesaving message that vegan meals can help clear clogged-up carnivores and get their blood pumping again. PETA’s edgy but crowd-pleasing TV spot shows that vegans may have a banana in their pajama pocket, just to snack on later, but they’re also really pleased to see you.”


PETA had another ad, “Veggie Tales”, banned from the Super Bowl back in 2009, also deemed too racy for television.

7 Year Itch? Study: Relationships Start To Lose Sizzle After 1 Year!

Sunset KissYou know that seven-year itch myth? That time in a relationship when the luster starts to fade and we may even start looking at our partners a bit differently? Well, according to a survey of thousands of men and women between 25 and 41, that itch may actually come a lot sooner, like after just 12 months!

The participants were asked about the satisfaction of their sex lives. Their answers revealed that sexual satisfaction rises early in a relationship, peaking at 12 months, which means it’s all downhill from there.

While there’s no clear explanation as to what causes the heat to fizzle, researchers believe as time goes by, differences in sex drive become more apparent. And, by the time a couple clocks 16 years, the study shows couples find their sex lives almost a third less satisfying than they did in the early years.

The German researchers who conducted the study add: “We did not find that having children played a major role in a couple’s sexual satisfaction, which is remarkable as research has shown that sexual frequency is heavily influenced by the existence and age of children.”

The research isn’t that surprising as anyone who has been in a relationship knows, the honeymoon period doesn’t last forever. Those first few months are always the most intense. Desire is strong as new lovers are excited to learn about each other physically, emotionally, spiritually, intellectually…etc.

So, while the study may suggest sexual intensity may fade, it doesn’t mean that the relationship is on the way out, or a couple should throw in the towel. At the one year mark, couples may have developed a stronger emotional intimacy. The relationship has matured from that “can’t keep my hands off of you” phase to something much more deeper. A lot depends on how that 1st year was spent. If it consisted of nothing but sex and the occasional dinner and a movie, it’s not going to build much of a foundation for a long term relationship. However, if both good and bad experiences were shared, come that one-year mark, the relationship will be stronger.

Psychologist Cary Cooper tells the Daily Mail: “Perhaps over time as the relationship matures, the significance of factors like loyalty, trust, caring, honesty and the value of shared interests, become more important. Sex is still part of the package, but its significance declines as needs mature.’

Sex & Smarts: How Getting Frisky Makes Us Smarter

SexfeetWe know some of the health benefits of having regular sex – for our bodies and our relationships – but did you know sex is actually good for our brains? Studies show that getting frisky actually makes us smarter.

Researchers at the University of Maryland found that middle-aged rats made more new brain cells after mating and also increased brainpower with frequent sexual activity.

Scientists noticed that after sex, the number of newly generated neurons in the hippocampus, where long-term memories are made, increased.

It’s also been well documented that having sex counteracts the effect of stress on the brain.

While a separate study found that the brain benefits were more prevalent in new lovers, its benefits for long-term relationships and older people are what really intrigued scientists. One researcher adding: “There is some evidence that older people who are sexually active are less likely to have dementia.”

However, those added benefits to the brain are said to get lost if the sex stopped.

And, if you already are a smarty-pants, that doesn’t necessarily mean you’re just naturally going to have more sex. In fact, people with high working memory (who doesn’t love a nerd?) decreases the likelihood of becoming sexually active early.

So does that mean you’ll turn into an idiot if you hit a ‘dry spell’?

While it may seem like it according to the study, that’s not necessarily the case.

Psychologist Tracey Shors says exercising helps build and maintain brain cells. Also, mental training helps, like crossword puzzles and other cognitive games. (It’s just not as fun…)

Kind of gives new meaning to ‘night classes’ now, doesn’t it?

-Ashley M. Papa

Study Says Having More Sex Doesn’t Increase Happiness…Let The Debate Begin

Could having lots of sex really make you unhappy? Well there is a study that says, YES, it can make you unhappy.
Researchers at Carnegie Mellon have found that frequent sex can often lack spontaneity, romance and desire. To put it simply, it gets boring.
They argue that sex is more about the ‘quality’ than ‘quantity’ and that having sex too often can make some couples tired all together.

For the study, one group of couples was instructed to have LOTS of sex: doubling their frequency. Another group was told not to change anything about the amount of sex they were having. Results show that the couples instructed to have more sex, led to a decrease in happiness. They later also reported lower sexual desire and a decrease in sexual enjoyment. This was because the increased frequency led to a decline in actually wanting and enjoying sex.

However, what this comes down to is when couples are actually forced to have more sex, the desire to have it wanes. It’s important that couples initiate it themselves and actually want to do it more often.

One researcher saying, “’If we ran the study again, we would try to encourage subjects into initiating more sex in ways that put them in a sexy frame of mind, perhaps with hotel rooms or Egyptian sheets, rather than directing them to do so.” (Because Egyptian sheets would turn anyone on)

Despite the research, any expert will tell you how important sex is in a relationship. As time goes by, the desire to actually want to have sex decreases more quickly than the enjoyment of actually having it.

It’s not really the sex that makes people unhappy, it’s when it feels like an obligation or a chore. If sex starts to feel like a chore in your relationship, then there may be even bigger problems.

So, instead of focusing on increasing sexual frequency to the levels they had at the start of the relationship, couples may want to work on creating an environment that actually sparks their desire and makes the sex that they do have even more fun.

-Ashley M. Papa